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Location September 1928:

Goldsmith Bros.
Makers of the Shurtite Gusset Bag
38-40 West 32nd St.
New York

Location January 1st, 1936:

Goldsmith Bros.
10 West 33rd Street
New York

Locations February 1950:
10 West 33rd St.
New York 1, N. Y

607 South Hill St.
Los Angeles, Cal.

36 South State St. Chicago 3, Ill.

The 1920's

This example was exhibited at the 1928 August Leather Goods Show 1928AugustLeatherGoodsShow and was illustrated on page 64 of the September issue of Trunks and Leather Goods.

The same issue of Trunks and Leather goods, page 74 carries this display ad for Goldberg Bros patented Shur-Tite Gusset Bag.

Check out the details of the May 1927 patent at the US Patent and Trademark Office. Shir-Tite Gusset Bag Patent

Google Patent 1627498

The 1930's

Spring 1930 Goldsmith Brothers offerings, are illustrated on page 55 of the March 1930 issue of "Hand Bag Modes."

"C—The modernistic motif is the basis of this calf envelope, with zipper compartment and silk lining. Goldsmith Bros."

"E—Two shades of green calf are used in modernistic design in this envelope back strap. Goldsmith Bros."

Display ad page 74 "Hand Bag Modes" March 1930

Display ad page 75, May 1930 issue of Luggage and Hand Bag Modes

December 1935 Luggage & Leather Goods announces the move from West 32nd to West 33rd St.

Three Weddings Occur at Goldsmith Bros.

The Summer season has been pretty much one of romance at Goldsmith Bros., where three of the men took brides in fairly rapid succession. The first wedding was that of Mr. Max Goldsmith, .member of the firm, who was married on May 30 to Miss Gertrude Mowitz. The wedding of Mr. Harry Weiss with Shirley Udan followed on June 7. Miss Udan has been an important assistant on the office staff of Adler & Adler, makers of sportswear. Mr. and Mrs. Weiss are now living in Riverdale. The third marriage was that of Mr. Norman Putzell, Pacific Coast representative who was recently married in Denver, Colo. to Miss Nettie Raines. Mrs. Putzell is now travelling with her husband. (August 1936 Luggage and Leather Goods, page 64)

December 1936 Park Avenue candid pic illustrates mid-30's daytime fashion. The handbag style was called an "Underarm" and the open coat styles made this style bags a staple into the 1940s.

Bags for Fall 1936 for Luggage & Leather Goods August 1936 page 39.

The 1940's

Display ad page 62 February 1942 Luggage & Leather Goods

This example appeared in same issue as a "slack bag," representing the new wartime styles in "Slack Bags and Plastics in Spotlight" on page 38 of the April 1942 Luggage & Leather Goods. 1942ClothingStylesChange

Plastic strips and lacy design plastic cord top zipper bag trimmed with contrasting colored calf. Retail $5. From Goldsmith Bros

June 1942 Luggage & Leather Goods, page 49

Handbag News June 1942 "Luggage & Leather Goods," page 58

Clipper Bags at Goldsmith
A group of staples to retail at $5 has just been introduced by Goldsmith Brothers. To be known as "Clipper Bags", this new group will incorporate all the features wanted by business women. They are shown in rough grain leathers in black and brown, and will be available for quick reorder.
As a promotional tie-up Pan American will supply colored posters for display, at no charge.

Same issue, page 42

100% wool broadcloth is used in an attractive underarm envelope bag. The applique design is combined with an unusual prysfal lock for decoration. This has a faille lining and is fitted with a deep, safe pocket inside. From the line of Goldsmith Brothers.

"The bag shown here in broadcloth combines applique and prystal in a very saleable underarm style. It is in the collection of Goldsmith Brothers." (June 1942 Luggage & Leather Goods, page 42)

Display ad August 1942 "Luggage & Leather Goods," page 45.

New shopping trends, reflecting wartime rationing and restrictions, were in evidence for Fall 1942. (August 1942 "Luggage & Leather Goods," page 35

Dramatize Fall Bags To Wear With Coats
Fall Bag Shoppers Seek Styles That Are Complementary to Fur and Fur Trimmed Coats

"With shoppers being advised from every angle to choose their clothes and accessories with great care, it is quite obvious that handbag customers will be super-critical this fall. A type of hag equally smart with new fall dresses and also with a fur or fur-trimmed coat, will be in demand by women who plan and select their wardrobes early in the season.
Many women prefer a top handle bag to wear with a fur coat, believing that the underarm type rubs the fur. Whether or not such is the case, we must cater to this whim. A pannier type of handle serves double duty as. it can also be worn as an underarm. Another versatile handle bag is the one shown here with prystal loops. These may be dropped down over the top of the bag making it an attractive underarm.
Stress quality in early fall handbag merchandising. Tell customers that large", practical, sturdy bags like these will see them smartly through fall and winter. Play up your bags, with soft shirring as the perfect complements to simple straight line coats which are a result of government restrictions.

With black coats suggest this non-crockable Suede-CrockingCalf French processed suede bag mounted on a highly polished ebony wood frame. It's new, it's different and it's designed for the smart matron. From Goldsmith Bros

They exhibited at the Fashion Flair 1947FashionFair, June 12, 1947 at Madison Square Garden. "Handbags Illustrated" July 1947 page 56.

"Handbag Buyer" June 1949 showed the early Fall 1949 bags to be featured in department store promotions, page 24. This bag was designed to retail at $10.95 by Goldsmith Bros. That's equivalent to $82 in inflation adjusted 2006 dollars!

"Elvette glove fabric on partly covered squared frame has soft cowl draping and tucking, handsomely lined interior with zipper. Featured in new leather colors and black."

The trade news column of "Handbag Buyer" June 1949, page 41, included this tidbit.

Samuel R. Goldsmith and Victor Berkowitz Fly to Paris

"Samuel R. Goldsmith, president of Goldsmith Bros., and his assistant and designer, Victor S. Berkowitz, left on May 14 via Air France for a trip to Paris in search of new trends and ideas. They will probably visit Italy and London before their return around mid-June."

Display ad "Handbag Buyer" June 1949, page 49

"Shur-Tite's Favorite of the Month has become the favorite of millions, and every day more and more fashion-wise women ask for Shu-Mates, Antalure and other Shur-Tite bags as well. This ever-increasing popularity is based on popular principles too—because for style, quality and economy there are no other bags like Shur-Tite bags!"

The 1950's

Display ad February 1950 issue of "Handbags and Fashion Accessories," page 71

Shu-Mates by Shur-tite
FEATURING Antalure and Favorite of the Month NATIONALLY ADVERTISED


10 West 33rd St., New York 1, N. Y
607 South Hill St., Los Angeles, Cal.
36 South State St., Chicago 3, Ill.


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Page last modified on May 20, 2013, at 05:35 PM