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Location March 1930:

Virginia Art Bags
303 Fifth Avenue
New York

Virginia Art Goods Studio, Inc.
Lynchburg, VA.

March 1930 "Hand Bag Modes," page 62

Resort bags in white were featured on pages 40 & 41 of the December 1935 issue of Luggage & Leather Goods

The same December 1935 issue provides this tidbit:

Virginia Art Bags for Fall 1936 from page 39 of August 1936 issue of Luggage and Leather Goods.

August 1936 issue of Luggage and Leather Goods, page 79. The Slip Cover bag mentioned in the display ad and introduced in 1931 is shouwn in 2 sizes below.

D00032: This larger version of the Virginia Art Slip Cover Bag comes with one costume. Based this prototype you could make as many as you like. The body is made of sturdy cotton canvas and closes with a metal zipper. The interior is also white cotton canvas and features two open pockets. The lining shows significant discoloration, some soiling and some archival changes. Measures 11 1/2 x 1 x 7 1/2 inches. Valued at $30

D00031: A unique clutch bag by Virginia Art Slip Cover Bag comes with 13 different cotton "costumes". The white muslin zipper pouch slides into the costume of your choice. If you are handy you could make your own sleeve to match any outfit. The bag's fabric label carries a 1939 patent date. The interior shows some spots and discoloration. This a real relic of the late depression, and an unusual find for a collector. Measures 9 x 3/4 x 5 inches. Valued at $35.00

This mention in the "Shop-Hound Takes a Bow" column of the November 12, 1939 issue of Vogue illustrates an intriguing example of Virginia Arts high end output. At $12.50 in 1937 dollars, today's equivalent retail price would $170. (pg127)

"Call this the Blotter Bag. It's a new idea, and there's no precedent for a name. On one side, there's a capacious hand-bag, with a slide closing, and a place for everything, including makeup. On the other side, as you see, is a miniature writing-desk, with sections for paper, note-books, pencil, pen. No excuse for not dashing off frequent notes on your travels. Under the blotter is space for passports, tickets, and traveller's cheques. Designed by Virginia Art Goods, and found in Lord and Taylor's stationery department. In black or brown leather; about $12.50."

The 1940s

The Cotton Charmers For Summer Selling article in the April 1942 Luggage & Leather Goods, page 40 illustrated new designs using innovative materials not limited by wartime priorities. 1942CottonSInTheBag

Removable slip-cover bag with colored calf collar. Foundation of colored faille, cover of oatmeal cloth. Feature is the pattern and instruction sheet given with each bag so that customer may make additional covers. Retail $5. Virginia Art Studio has it.

The 1950s

The October 1955 issue of "Handbags & Accessories" provided guidence for buyers on styles for the upcoming Holiday season. (page 18)

Heading Highlight elegance for evening

Holiday time is party time. Provide a wide selection of dressy bags

RICHLY DRAPED disc shaped satin bag features rosette theme. Base is semicircular, clasp is jeweled. An evening translation of the long slim pouch is gold embroidered on black or white. Satin lined, matching purse. Virginia Art Goods

"Handbags & Accessories" October 1955, page 42

Polished calf; black, brown, navy, amber, ginger, wholesale $19.50 ea. other fine values in polished calf, $8.50 to $14.50 ea
"American women are on the go — and here's the big, beautiful bag that goes with them —across the town, across the country, around the world. Spaciousness without bulk; lots of convenient compartments! Premium-quality calf; typically Virginia Art in craffmanship and character."

Accessory market round-up

"Virginia Art Goods stresses fine workmanship and materials in a group of calf handbags to retail from $15 to $35. A double handled oval shaped satin lined vanity, and two elegant lean pouches on covered Poeter frames are included. Another satchel type with gracefully shaped handles is topped with a tortoise shell close. About $29.95 retail, a larger leather lined shoulder strap bag is ideal for travel. Its front gusset expands and the center zip compartment snaps out to become an individual case. Excellent evening styles in tissue faille, velvet, broadcloth, and satin are offered at $5 and $7.95 retail." "Handbags & Accessories" October 1955, page 52

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