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Location August 1942:

Pyramid Leather Goods Co.
27 West 33rd St.
New York

Location February 1950:

Pyramid Leather Goods Co., Inc.
34 West 33rd Street
New York 1, N.Y.

March 1930 Luggage & Hand Bag Modes, page 78

Children's Prize Prints in Pyramid Line

THE Pyramid Leather Goods Co. is featuring for spring a line of children's hand-bags made of the Schwarzenbach, Huber & Co. "Children's Prize Prints," which are printed silks whose designs won prizes in a nationwide contest open only to children. About 5,000 silk print designs were entered in the contest, and 13 of the 42 prize winning designs were brought out in silk fabrics.//

Children's silk dresses and suits made up from the prints are now being distributed throughout the United States. The Pyramid Leather Goods Co. is tying up with this national movement by bringing out a number of hand-bag styles made in the children's prints, priced at $7.50 to $12 a dozen. Many of the hand-bags will be featured and sold in conjunction with the dresses.

December 1935 Luggage & Leather Goods, page 48

This unusual company specialized in in fanciful and amusing bags for younger users. The August 1936 issue of Luggage & Leather Goods features details and a picture of the company's new showroom.

Partners Prove the Year 'Round Desirability of Children's Bags

"Among the novelty departments in retail establishments which have improved steadily over the past ten years is the children's handbag department. Where once this section flourished only at holiday time it is now a year 'round accessory department of considerable importance on well run main floors.

While this growth is no doubt partly due to the fact that children of today have more luxuries and are better dressed than children in former years, the development of the children's bag department is also largely due to more aggressive manufacturing policies.

Foremost among the enterprising firms which have made children's handbags more and .more profitable is the Pyramid Leather Goods Co., which this season opened a handsome new showroom—pictured below. Partners Abe Kirklich (January 2013: I'm informed the name should have been Abe Wirklich) and Moe J. Cohen look upon their present success as a fitting reward for 12 years of hard work in pioneer development in the children's handbag field.

Through constant development and exploitation of new ideas for children's handbags this firm has kept the juvenile accessories moving the year 'round. Young girls from babyhood up have become more handbag conscious as a result of the smart types shown by this firm which have reached department stores in every state of, the country.

Among their most important styles was the "School Mate"—a handbag devised for the school girl and which has sold in volume for several seasons past. Recently the Pyramid Leather Goods Co. obtained the franchise for Shirley Temple handbags and with this popular little star sponsoring their styles they have been able to reach a new high in handbag sales for children." "Luggage & Leather Goods" August 1936, page 64

The 1940's

Easter Bags for the family were featured on page 46 of the February 1942 Luggage & Leather Goods, including this offering from Empress Handbags.

"Youngsters will delight in this matching bonnet and bag from Pyramid Leather Gds. Colorful all over embroidery on a natural cotton background makes it suitable for wear with any color coat. The complete set can be sold for $2."

Half page ad February 1942 issue of Luggage & Leather Goods, page 55

June 1942 issue of Luggage & Leather Goods, page 46

Versatile Styles Go Back-To-School\\

Over - the - shoulder Bags, Felts and Knobby Grains Slated For Early Selling

Grade school girls will like this felt shoulder strap bag with bright plaid lining. It's fitted with pad, pencil, mirror and change purse. From Pyramid Leather Goods Company\\

"Felt handbags are particularly popular for school promotions and are shown here both in a typical, plaid lined version and in a smart underarm with mellow wood frame for the older girl." (Not surprisingly, few of these bags have survived.)

April 1942, page 58 and August 1942 Luggage & Leather Goods, page 56.

Novelties for The School Set were features in the August 1942 "Luggage & Leather Goods," page 42. While the school and college crowd are "naturals" for novelty bags and accessories, the young business woman and smart matron should not be overlooked, especially when presenting novelties that are "neat but not gaudy."

Over-the-shoulder bag of colored felt with matching calot. Applique designs of contrasting color forms the trimming. Set retails for $1.95. One of a large group of hat and bag sets from Pyramid.

Fall 1947 saw a revival of Back-to-School selling. This calf-grained vinyl shoulder bag retailed for $4 and came in an array of colors.

"You'll be serving two purposes when you show this calf-grained plastic school kit. You'll get a joyous reception, and you'll sell the bag. It's a clever idea. Closed, it represents a smart shoulder bag with its white rows of stitching; open it represents the smart youngster who is ready for note taking at a moment's notice. The bag is available in three sizes and can be had with a plaid or rayon lining. Pyramid Leather Goods." (July 1947 Handbags Illustrated, page 35)

Pyramid's style 2345 was part of the "Beauty on a Budget" feature on page 50 of the same issue. It wholesaled for $22.50 per dozen in a variety of colors in calf-grained or patent vinyl.

"Twin handles on a medium size pouch in calf-grained plastic with polished golden frame, make an ideal bag to carry all through the day with almost any costume. It comes in all popular Fall shades. Pyramid Leather Goods Co."

Display ad for the TeenTown line "Handbag Buyer" June 1949 page 42.

The 1950's

Capitalize on the Younger Sets' Demand FOR GROWN-UP HANDBAG STYLES
Adjustable shoulder strap bags, compact outside pockets, attractive boxy and satchel types capture the young heart's whim for style, and foretell a profitable spring sales future. (page 51 of the February 1950 "Handbags and Fashion Accessories.")

"TINY POUCH (Left) plastic calf grain shoulder strap bag uses pointed flap and false button front decoration. (Right) Teen-age adjustable shoulder bag has oblique lines and inside zipper. Plastic calf or ostrich grain. At Pyramid Leather"

Same ad as June 1949, but a different location listed in this Display ad in the February 1950 issue of "Handbags and Fashion Accessories," page 75.

More of Pyramid's creativity is exhibited in the March 1955 feature in Handbag & Accessories.

Pyramid remodels

"Pyramid Leather Goods Co., Inc., makers of teen and tot handbags, has remodeled and air-conditioned its showroom at 34 W. 33rd Street, New York." "Handbags & Accessories" October 1955, page 38

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

The 1960s

The "Out of the Bag" column in the June 1961 issue of "Handbags & Accessories" included this tidbit.(page 55)

"SERVING HIS COUNTRY ... is Specialist Fourth Class Noel H. Cooper. Noel, a salesman for Pyramid Leather Goods Co., is performing his two weeks of annual reserve duty at Camp Kilmer, New Jersey."


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Page last modified on January 04, 2013, at 08:32 PM