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Retailers in the 30's and 40's promoted monograms to personalize handbags and luggage. Monocraft was a major maker of these metal trims and often claimed the front cover of Luggage & Leather Goods, featuring bags by various manufacturers, embellished with thier monograms. This Pichel leather bag was one such example, included on the cover of the June 1942 issue of Luggage & Leather Goods.

Another Pichel bag with Monocraft Initials graced the cover of the February 1942 issue of Luggage and Leather Goods.

This classic black leather bags was part of Pichel's Fall 1954 line. It was featured in the July 1954 issue of Handbags & Accessories, page 20.

Details on the Fall 1954 line on page 23 of the same issue.

Vogue ran this ad in 1954, illustrating the fascinating variety of styles made by Pichel.

Coordinated accessories were hot in the mid-50's, and many bag makers added other accessory lines. Pichel designer She-She used clear vinyl for Spring 1955 to creat floating fruit at the waistline!. This fruity favorite graces the "What's New in Belts" column in the January 1955 issue of Handbags & Accessories, page 60.

She-She adds more belts, head bands

She-She of Pichel has added to its belt line a. group called "Chameleon." On clear vinyl, they have colored wheels of gem-like stones, scattered pearls or pearls on thin black metal sprinkled with gold stars. All have delicate motifs that look as though they were floating on the waistline when worn. These retail at $8.95. Bandeaux for the head are narrow soft vinylite and mould to fit with an elastic under hair. They have flower wreaths and retail at $5.95.

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers


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