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Paragon Bag Co. listed at 1163 Broadway, New York City (New York Times Oct. 10, 1933, page 30) "Outstanding styles and values $7.75-10.50 doz."

Location August 1936:

Paragon Bag Co.
347 5th Ave.
New York

New Art Deco style showroom was featured in the Handbag News column of the August 1936 issue of Luggage & Leather Goods, page 78.

The 1940s

Display ad page 54 of the August 1942 issue of Luggage & Leather Goods.

Novelties for The School Set were features in the August 1942 "Luggage & Leather Goods," page 42. While the school and college crowd are "naturals" for novelty bags and accessories, the young business woman and smart matron should not be overlooked, especially when presenting novelties that are "neat but not gaudy."

One of three novelty styles in corduroy featured by Paragon Bag Co. Inc. This underarm envelope has a neat tailored trim of self color simulated leather. Other styles have wood frames. Excellent school item to sell at $1.69. Shown in colors of red, green, brown, tan and wine. Interior pockets are a selling point.

Doing Their Bit for Uncle Sam

"Dr. Murray A. Browner, son of Joseph E. Browner of Paragon Bag Co., has been commissioned a First Lieutenant in the U. S. Army Medical Corps. He is stationed at Camp Pickett, Virginia. Benjamin W. Levey, also of Paragon Bag Co., received a commission as First Lieutenant in the New York City Patrol Corps attached to Company E, Queens Division." (August 1942 "Luggage & Leather Goods," page 52)

"Beauty on a Budget" in July 1947 Handbags Illustrated included this Paragon vinyl bag, priced at $2.98 retail. Available in calf-grained vinyl in black, brown, navy, tan and red or patent vinyl in black, brown or red.

"Look what fashion ordered for Fall. This calf-grained plastic satchel comes in five shades. The gold chain closes an outside placket, and the engraved frame opens to show an inside zipper. Paragon Bag Co. Inc."

Display ad on page 53 of the same issue.

Display ad "Handbag Buyer" June 1949, page 47

The 1950s

The HANDBAGS column of the same February 1950 issue of "Handbags and Fashion Accessories," page 71

William Green Joins Mam'selle

William Green, former president of the Handbag and Accessory Salesmen's Association, has become midwestern representative for Mam'selle Bags MamSellBags. He will continue to represent Vassar Import Bag Co. VassarImports, and Paragon Leather Goods.

Handbags column of "Handbags and Fashion Accessories" February 1950, page 77.

Low PRICED oval box bag adds shell gussets and nailheads. Comes in suedine and plastic calf grain, all colors. By Paragon

Display ad "Handbags and Fashion Accessories" February 1950, page 83.

Paragon Leads The Easter Parade To Profits
''The Paragon Spring Line in Failles, PLASTIC-SUEDES*, Calf-Grained Plastics, Plastic Patents, and outstanding spring fabrics to meet your Easter demand. Featuring the "CARRY-ALL" SHOULDER BAG.
A best seller! ... at $2.98 retail
Order Now! You'll Re-order Later! To Retail at $1.98 and $2.98''

Box bags were hot items in the mid 50's and this is a prime example of Paragon's efforts in this direction. (July 1954 Handbags & Accessories, page 32)

Page 33 of the same issue expands on the Fall 1954 line.


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