Founded in 1925 as Max Brill's Sons
Location July 1947:
Brill & Brill
Location May 1955:
Max Brill's Sons is listed as a member of New York Handbag Manufacturers Association in 1926 1926NewYorkHandbagManufacturersAssociation.
Max Brill's Sons, Inc. was still the incarnation of this family company in the December 1935 Luggage & Leather Goods, page 48.
The Pilgrimage to Europe was an annual event for US handbag designers before WWII. Most of these trips were taken by luxury liner, and the comings and goings were noted by the industry. The August 1936 issue of Luggage and Leather Goods puts a face to Jenny Handbags, with this picture of Jenny herself!
Handbag News, February 1942 Luggage & Leather Goods, page 57
Versatility for Spring
"Again this season Max Brill is showing a large selection of soft dressmaker type calf bags to retail from $5.95 to $10.95. black, navy, tan and red are the featured colors. Many of the numbers are trimmed with cartridge pleats for which this house is well known. The group includes top zipper vagabonds, underarms with divided pockets and several novelties such as a top handle pouch with three part frame. Outstanding is number 7201. This has a top zipper with pockets on each side. Each pocket has a large flap and the long narrow body of the bag is ornamented with smocking.
In the $5 retail group the firm is making some attractive alligator calf numbers in beige, red, navy and sportan. A two-zipper underarm is specially designed for business women and combines utility with style. Thirty-six models in patent are being featured. Many have interesting cape trim. Cartridge pleats again play an important part in the designs."
Lowengart & Co full page ad in the April 1942 issue of "Luggage & Leather Goods," highlighted Jenny and her preference for Gahna Leather for her line. Imported from India, it's availability was not curtailed at this early stage in WWII.
"I AM FEATURING LEATHERS THIS SEASON, says Jenny of Jenny Bags, "FOR THREE GOOD REASONS.FIRST, they are tops in durability. Second, they're the perfect answer to the new demand for leathers with a fancy finish. Third, I have found them quite adaptable to my Dressmaker Bags. Gahna Leathers are a must in my new line."
HANDBAG DESIGNERS SAY GAHNA* __ THE LEATHERS WITH "TOUCH - APPEAL
Handbag is of Gahna Morocco. Created and designed by Jenny of Jenny Bags.
Full page ad September 1946 issue of Harpers Bizarre, page 315 illustrates the stylish wool jersey "Blackamoor Black" bag.
Handbags Illustrated July 1947, page 3
Magazine ad 1947.
They exhibited at the Fashion Flair 1947FashionFair, June 12, 1947 at Madison Square Garden. "Handbags Illustrated" July 1947 page 56
"Handbag Buyer" June 1949, page 1, carried this offer to department store handbag buyers.
"With pardonable pride, Jenny announces the opening of a new service for you. To all buyers of fine handbags, we urge you to visit our New York showrooms to see the Jenny touch! To those of you that do not come to the market or come infrequently, we offer this service. Each month, we will send you the Jenny Sampler Package. It consists of six Handbags, one of a style, ranging in price from $7.95 to $15.00 retail. You may, of course, reorder any style. This will assure you of new things each month—Important Handbags with an important label to please your customers' fancy!
Start sending me the Jenny Sampler. It will consist of;
Celebration of 25 years in business and the winning of the Fashion Academy Gold Medal Award are announced with a flourish in this full page ad in "Handbags and Fashion Accessories" February 1950, page 1a.
Jenny is proud to announce the winning of the Fashion Acadamy Award for fine Handbags. This award adds to our pleasure in celebrating our SILVER ANNIVERSARY.
twenty-jive years of successful service to the discriminating handbag trade.
November 22, 1949
My dear Mrs. Brill:\\
It gives me a great deal of pleasure to advise you that Jenny Handbags has been approved to receive the Fashion Academy Gold Medal Award for 1950 on the basis of richness In design and outstanding fashion styling.
Location May 1955:
May 1955 Handbags & Accessories, page 40
Page 14 of the same issue features this travel bags with passport case.
Vary your collection to meet day, evening, sport and dress needs.
Keep an eye on the future — continue to show resort bags now
"SHIRRED mat finish pouchette calf bag lined in faille is roomy and has inside wall zipper. Other styles in this finish. Available in black, brown or navy. Jenny Bags" (Handbags & Accessories December 1955, page 19)
Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers