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Founded in 1925 as Max Brill's Sons

Location July 1947:

Brill & Brill
Makers of Jenny Handbags
171 Madison Ave.
New York 16, NY

Location May 1955:

Jenny Handbags
Brill & Brill
20 West 33rd Street
New York 1, NY

Max Brill's Sons is listed as a member of New York Handbag Manufacturers Association in 1926 1926NewYorkHandbagManufacturersAssociation.

Max Brill's Sons, Inc. was still the incarnation of this family company in the December 1935 Luggage & Leather Goods, page 48.

The Pilgrimage to Europe was an annual event for US handbag designers before WWII. Most of these trips were taken by luxury liner, and the comings and goings were noted by the industry. The August 1936 issue of Luggage and Leather Goods puts a face to Jenny Handbags, with this picture of Jenny herself!

The 1940s

Handbag News, February 1942 Luggage & Leather Goods, page 57

Versatility for Spring

"Again this season Max Brill is showing a large selection of soft dressmaker type calf bags to retail from $5.95 to $10.95. black, navy, tan and red are the featured colors. Many of the numbers are trimmed with cartridge pleats for which this house is well known. The group includes top zipper vagabonds, underarms with divided pockets and several novelties such as a top handle pouch with three part frame. Outstanding is number 7201. This has a top zipper with pockets on each side. Each pocket has a large flap and the long narrow body of the bag is ornamented with smocking.

In the $5 retail group the firm is making some attractive alligator calf numbers in beige, red, navy and sportan. A two-zipper underarm is specially designed for business women and combines utility with style. Thirty-six models in patent are being featured. Many have interesting cape trim. Cartridge pleats again play an important part in the designs."

Lowengart & Co full page ad in the April 1942 issue of "Luggage & Leather Goods," highlighted Jenny and her preference for Gahna Leather for her line. Imported from India, it's availability was not curtailed at this early stage in WWII.

"I AM FEATURING LEATHERS THIS SEASON, says Jenny of Jenny Bags, "FOR THREE GOOD REASONS.FIRST, they are tops in durability. Second, they're the perfect answer to the new demand for leathers with a fancy finish. Third, I have found them quite adaptable to my Dressmaker Bags. Gahna Leathers are a must in my new line."

Smart handbag designers are discovering the leathers that precisely fit the new style trend to tailored smartness. They're Gahna-imported from British India, grained by hand and tanned in America. The miracle is, that for all their softness and seeming delicacy, Gahna Leathers are sturdy, durable? washable, scratch-resistant. And in all their range of love'' colors they will not fade or bleed off on gloves. With that creased, crushed, cared-for look, and custom-made touch, they lend an air to handbags that flatter every ensemble. So, to be sure, use Gabna-the leathers with "Touch-Appeal." "

Handbag is of Gahna Morocco. Created and designed by Jenny of Jenny Bags.

Full page ad September 1946 issue of Harpers Bizarre, page 315 illustrates the stylish wool jersey "Blackamoor Black" bag.

Handbags Illustrated July 1947, page 3

Magazine ad 1947.

They exhibited at the Fashion Flair 1947FashionFair, June 12, 1947 at Madison Square Garden. "Handbags Illustrated" July 1947 page 56

"Handbag Buyer" June 1949, page 1, carried this offer to department store handbag buyers.

"With pardonable pride, Jenny announces the opening of a new service for you. To all buyers of fine handbags, we urge you to visit our New York showrooms to see the Jenny touch! To those of you that do not come to the market or come infrequently, we offer this service. Each month, we will send you the Jenny Sampler Package. It consists of six Handbags, one of a style, ranging in price from $7.95 to $15.00 retail. You may, of course, reorder any style. This will assure you of new things each month—Important Handbags with an important label to please your customers' fancy!

Start sending me the Jenny Sampler. It will consist of;
Two (2) Handbags............® $ 57.00 per doz.
Two (2) Handbags............® $ 75.00 per doz.
One Hi Handbag ............@ $ 90.00 per doz.
One 11) Handbag ...........® $108.00 per doz.
It will cost $38.50
3/10 e.o.m. Each month
I can double the quantity or stop the Sampler Package at any time."

The 1950s

Celebration of 25 years in business and the winning of the Fashion Academy Gold Medal Award are announced with a flourish in this full page ad in "Handbags and Fashion Accessories" February 1950, page 1a.

Jenny is proud to announce the winning of the Fashion Acadamy Award for fine Handbags. This award adds to our pleasure in celebrating our SILVER ANNIVERSARY. twenty-jive years of successful service to the discriminating handbag trade.
Brill & Brill
171 Madison Avenue
New York, New York

November 22, 1949
Attention; Jenny Brill

My dear Mrs. Brill:\\

It gives me a great deal of pleasure to advise you that Jenny Handbags has been approved to receive the Fashion Academy Gold Medal Award for 1950 on the basis of richness In design and outstanding fashion styling.
Not only do Jenny Handbags reflect unique design Ingenuity and a keen appreciation of fashion trends, but they possess that Innate elegance and luxury look that have so much appeal for those with good taste and style understanding.
Recognizing the Important role a handbag plays In a well-coordinated ensemble, you have combined functional attributes with rare beauty of design and alert newness of fashion. From this perfect combination. Jenny Handbags emerge with every right to be chosen by America's best dressed women.

Location May 1955:

Jenny Handbags
Brill & Brill
20 West 33rd Street
New York 1, NY

May 1955 Handbags & Accessories, page 40

Page 14 of the same issue features this travel bags with passport case.

Vary your collection to meet day, evening, sport and dress needs.

Keep an eye on the future — continue to show resort bags now

"SHIRRED mat finish pouchette calf bag lined in faille is roomy and has inside wall zipper. Other styles in this finish. Available in black, brown or navy. Jenny Bags" (Handbags & Accessories December 1955, page 19)

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

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Page last modified on November 12, 2008, at 06:32 PM