Location June 1949:
Full page ad "Handbag Buyer" June 1949, page 14
Mergott Jemco frame, swinging chain purse plus inside zippered compartment. Swagger pockets with zippered compartment. Available in Plastic Seal Grain, Calf, Alligator, Lizagator."
Resproid Plastic Handbag Material ResproidResproInc used this functional Ever-Right bag as an example of the large, functional vinyl bags popular for daywear in 1955. October 1955 "Handbags & Accessories," page 19
Going over BIG
''Not only are handbags today BIG, but so is the demand for Resproid Plastic Handbag Material. BIG . . . and getting BIGGER, as more and more manufacturers go into peak holiday production. Behind the increased demand for Resproid are almost as many reasons as there are stunning Resproid effects and finishes. Handbag illustrated is of French Calf Grain Resproid. Other Resproid materials, perennially popular as they are beautiful, are Shukid Grain, Swedish Calf Grain, Bordeaux Calf Grain, and Box Calf Grain. Plan BIG ... plan BEAUTIFUL. Plan with Resproid, available in a host of eye-catching colors. Respro Inc. 530 Wellington Avenue, Cranston 10, R.I.''
Full page ad February 1950 issue of "Handbags and Fashion Accessories," page 28
EVER RIGHT HANDBAGS
4 to 6 compartments in each bag
IN PLASTIC CALF, AND PATENT