Location August 1936:
Goldberg and Seltzer, Inc.
The firm Goldberg and Seltzer produced several lines of budget priced handbags, including the $1 Arden Fabricoid Bags and the August 1936 Fashion Accessories Show. 1936AugustFashionAccessoriesShow
By 1942, Goldberg & Selzer were producing Goldcrest Fashions GoldcrestFashionsInc, a line of plastic handbags that complied with the severe Wartime materials shortages that came into effect in early in that year. By 1947, the company was renamed Goldcrest Fashions, Inc. GoldcrestFashionsInc
Goldberg & Seltzer, manufacturing handbags, was established in April 1931 by Murray Seltzer and James Goldberg. Their factory, at 76 Madison Avenue, was one whole floor with an area of 3000 square feet. Mr. Seltzer was in charge of sales and Mr. Goldberg was designer and factory man; Arthur Seltzer, a younger brother, was assistant in production. In 1939 Mr. Goldberg left, and the name of the firm was changed to Seltzer & Seltzer; it was not changed officially to Goldcrest until 1944. (Handbags & Accessories June 1956, page 45)