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Location 1955:

Florida Fashion Alligator Bags
Florida Fashion Building
950 S.W. 8th Street
Miami 35, FL.

Florida Fashion Alligator Bags ads heralded "Leading the Nation in Sales and Construction." The bags wholesaled for $6 or 7.25 for retail at $14.95 & $19.95 and were per-ticketed by the manufacturer.. The bags came with a 6 month warranty (imagine that!) "All bags are top grain, hand laced genuine alligator with adjustable shoulder straps. Each bag fitted with shell comb, gold-backed mirror and written guarantee. Colors: Natural and Dark Brown. All bags individually boxed. This full page ad appearred on page 6 of the January 1955 issue of Handbags & Accessories.

The Styles were named and came with or without alligator body parts. From the top, the $7.25 wholesale bags were:

1) Teresa P (plain) or H (head) 9 x 7 1/2 x 3"
2) Clarissa P (plain) or H (head) 8 1/2 x 7 1/2 x 3"
3) Candida P (plain) or H (head) 9 3/4 x 6 x 3"

The $6 wholesale style for Spring 1955 were

4) Juanita P (plain) or H (head) 8 x 7 x 3"
5) Camelita P (plain) or H (head) 9x 5 1/4 x 2 3/4"

The March issue of Handbags & Accessories featured this full page ad on page 4, detailing additonal styles.

scan pg 6 Jan 55 H&A

Categories: Makers

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Page last modified on September 15, 2005, at 03:45 PM