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Location February 1942:
Evans Case Co.
Handbag Division
33 East 33rd Street
New York

Corporate Headquarters:
21 East Street
North Attelboro, Mass.

An example of Evan's Fall line is illustrated on page 76 of the August 1936 issue of Luggage & Leather Goods.

Vogue ad from 1938 features a mongrammed Evans bag for Holiday giving in the upper right corner.

The 1940s

Evans Moves Showroom

"The showroom for the handbag division of the Evans Case Co. has moved to 33 East 33rd St., New York." (February 1942 issue of Luggage & Leather Goods, page 54.)

Coordinating accessories and new colors like "Town Bronze," a popular town brown color on "Washette" calf with a metallic finish, dramatic black antelope bag trimmed with jewelry and for the only decorative accent on the gown, feature a matching lapel jewel." (August 1942 "Luggage & Leather Goods," page 34)

Matching bag and jewelry! Large black antelope envelope for the sophisticated woman. Jeweled ornament is sterling silver with turquoise as is the identical pin for dress. One of a coordinated series of bags and jewelry from Evans Case.

The 1950s

The March 1950 issue of Harper's Bazaar includes this ad for Evans Matinee bag, carried by Jane Wyman, no less, after her 1948 divorce from Ronald Reagen.

"Vintage Vanity Bags and Purses" by Roselyn Gerson includes a copy of the 1953 trademark registration renewal (Numbers 500,850, 573,946 and 504,315) of the Evans Case Company logo.

The document indicates the trademark was first registered July 5, 1946 first used in May 1949. Alfred F. Reilly is listed as President of Evans Case Company.

Categories: Makers

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Page last modified on September 13, 2011, at 07:05 PM