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Location December 1935:

Deauville Bags, Inc.
12 West 32nd St.
New York

December 1935 issue of Luggage & Leather Goods, page 64 announces the move to new quarters.

Pouch bag for Fall 1936 illustrated on page 39 of the August 1936 issue of Luggage and Leather Goods.

The 1940s

Coordinating accessories and new colors like "Town Bronze," a popular town brown color on "Washette" calf with a metallic finish, dramatic black antelope bag trimmed with jewelry and for the only decorative accent on the gown, feature a matching lapel jewel." (August 1942 "Luggage & Leather Goods," page 34)

"Town Bronze" in tailored tempo! Featuring a best selling bag from Deauville and a matching belt from Schaffer Belts. Ohio Washette calf in Town Brown with a metallic finish is the medium for this dramatically tailored fall costume accent promoted as "Town Bronze."

This bag must hanve been a hit for Deauville, because here it is again in Cherry Red in a 1947 fashion magazine ad.

This Deauville shiny black alligator bag measures 11 x 9 x 2 1/2" with a 13" handle. This fine example recently sold at auction of $134.49.

The 1950s

Suits and accessories "set the pace" in an article in the February 1950 issue of "Handbags and Fashion Accessories," pages 40-41


New suits with their 1950 feminine details have definite accessory counterparts . . . Suits shown here are typical. Note their fashion points . . . play up their coordinates Chart these details for your staff and your customers.

ACCESSORY MATES that make the costume . . . "Jacob's Ladder," Deauville's bag creation with a series of soft folds that resemble a ladder. In Mirroleen (garbardine) or in faille. "Leatherette"

Seasons and tastes change, an tapping into the process fuels profits. Softer lines for Spring are featured in the article,

The Soft Bag Is the New Breath of Spring

The gentler touch the rolling contour, the ovaled corner, the curving line, even for tailored wear is the sure sign of the smart bag of the season. Let this promotional theme help you sell more handbags"''' February 1950 issue of "Handbags and Fashion Accessories," page 45

"NAVY SUEDE, a spring favorite, combines with a touch of shell in an unusual buckle usage. Flowing round-ness of outline is echoed in dramatically widened interpretation of the pannier handle. A Deauville bag, also available in calf and in many colors."

Deauville Scales Prices Down
"In presenting its new line of fine bags for spring, Deauville Bags Inc. is also introducing a new policy in which three-fourths of its collection will retail from $25 down. Medium size calf bags made with the same attention to the "quality look" that has distinguished all Deauville labels now start around $15 retail. Vinylite patent and Mirroleen, a gabardine fabric, as well as faille, are also being featured in moderate price ranges.

Better bags here are marked by individuality and stress the combination of tailored chic with dressy touches."

HANDBAGS column, February 1950 issue of "Handbags and Fashion Accessories," page 73

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Page last modified on February 23, 2009, at 07:11 PM