Seasons and tastes change, an tapping into the process fuels profits. Softer lines for Spring are featured in the article,

The Soft Bag Is the New Breath of Spring

The gentler touch — the rolling contour, the ovaled corner, the curving line, even for tailored wear — is the sure sign of the smart bag of the season. Let this promotional theme help you sell more handbags"''' February 1950 issue of "Handbags and Fashion Accessories," page 45

"TODAY'S feeling for the envelope is cunningly mixed with the convenience of the handle bag in a cut - out device made to fit the fingers. In honey or many other colors of calfskin with leather lining. By De Marly."

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

Makers