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Location July 1947:

Ash & Stevelman, Inc.
Creators of Lefaye Handbags
106 West 32nd Street
New York, NY
PEnnsylvania 6-3790-3791

July 1947 Handbags Illustrated, page 17

Quilted satin gleams in this 1947 Ash Stevelman box bag, but it was also produced in suede or corde' for the same $75 per dozen and faille for $57 per dozen wholesale. (page 33 July 1947 Handbags Illustrated)

"Satin takes naturally to swing and sway especially when it is sprightly swirled as this one. A handsome box bag with side and flap details plus a touch of gold. Ash and Stevelman."

Betty Held's Out of the Bag gossip column included this news in "Handbag Buyer" June 1949, page 34.

"Vivian Ash of Ash & Stevelman, became engaged to Melvin Levitt, on her birthday May 10. It was such a surprise that she hasn't had time to make wedding plans. Mr. Levitt is a lawyer, and Vivian assists her brother Lou Ash in the showroom. As we go to press we learn with sorrow of the death on May 29, of Paul Stevelman, a member of the firm of Ash & Stevelman. He leaves his widow Fanny, and two sons, Irwin and Harold."

The 1950's

Corde' Bags were trendy for Spring 1950, as evidenced by a full page feature in the same February 1950 issue of "Handbags and Fashion Accessories," page 47, including this example from Lou Ash.

The listing of this bag's maker as Lou Ash may point to a change in business name and/or ownership of this company June 1949 and February 1950. This may have resulted from the death of Paul Stevelman on May 29, 1949, mentioned above.

Corde Courts New Trends
And you'll count new customers for this perennial favorite with trim newsworthy styling added to its enduring qualities

"EVEN THE satchel is now produced in style conscious corde. This one, with chic handle detail and shell tab, comes in three sizes, with leather lining in largest. From Lou Ash. Black, brown, navy, gray and some colors."

Lou Ash display ad page 71 of the February 1950 "Handbags and Fashion Accessories"

Distinctively new CORDE' with antique bronze plaques. Bronze and Corde' combined for the flrst time ... In a street bag that provides a gracious escort for Spring ensemble. One of on exclusive group.



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Page last modified on February 22, 2009, at 05:51 PM