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Location February 1950: Aetna Leather Novelty Co., Inc. Display ad February 1950 issue of "Handbags and Fashion Accessories," page 85 ![]() This quarter page ad in the December 1955 Handbags & Accessories (page 41) includes a tiny tidbit reading "Smart Styled Handbags Silver Anniversary!" That dates the company founding to 1930! ![]() Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers The 1960s Location June 1961: Aetna Leather Novelty Co., Inc. Display ad June 1961 "Handbags & Accessories," page 54 ![]() |