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Location February 1950:
Aetna Leather Novelty Co.
502 22nd St.
Union City, N.J.
Location December 1955:

Aetna Leather Novelty Co., Inc.
347 Fifth Avenue
New York

Display ad February 1950 issue of "Handbags and Fashion Accessories," page 85

This quarter page ad in the December 1955 Handbags & Accessories (page 41) includes a tiny tidbit reading "Smart Styled Handbags Silver Anniversary!" That dates the company founding to 1930!

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

The 1960s

Location June 1961:

Aetna Leather Novelty Co., Inc.
330 Fifth Avenue
New York 1, New York
Factory: West New York, N.J.

Display ad June 1961 "Handbags & Accessories," page 54


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Page last modified on January 12, 2010, at 07:06 PM