The company's 1936-1954 Addresses:
As their logo proudly states, Mutterpurl was established in 1901. The founders figured prominently in the New Your accessories industry into the 1950's.
The trade publication “Luggage & Leather Goods” July, 1935 provides a glimpse of the recovery of the handbag industry after the devastation following the Stock Market Crash and the onset of the Depression. Mention is made of cutthroat competition systems in place during 1931 and '32 that threw the industry into a turmoil. The National Authority for the Ladies Handbag Industry was launched on July 1, 1935 at the Hotel Pennsylvania in New York City. One hundred twenty-five industry representatives from 70 firms voted unanimously to accept the Articles of Agreement, eliminating child labor, permitting limited use of "learners, paid at 75% of the 35 cent/hour minimum wage and establishing a 40 hour workweek. (for more details, see the National Recovery Administration entry in Bag Lady U.) Sol Mutterpurl a member of the drafting committee for this agreement and voted for the agreement.
Season’s Greetings ad by Sol Mutterperl, Inc. on page 63 of “Luggage & Leather Goods” December 1935 issue indicates the company was “Manufacturer of Stylemark Dollar Handbags.”
August 1936 display ad in Luggage 7 Leather Goods, page 69 publicizes Stylemark's participation in the 1936 Fashion Accessories Show. 1936AugustFashionAccessoriesShow
Easter Bags for the family were featured on page 46 of the February 1942 Luggage & Leather Goods, including this offering from Sol Mutterperl.
"Simulated patent leather makes this tailored suit bag. The outside vagabond pocket is finished with a stitched flap under which will be found a wallet, mirror and notebook. This is ideal for girls and business women and retails for about $1.59. From Sol Mutterperl."
A new price line is announced in The February 1942 issue of Luggage & Leather Goods, page 54.
New Price Line at Mutterperl
The company's display ad was included on page 60 of the same issue and on page 57 of the April 1942 "Luggage & Leather Goods."
Sol Mutterperl Inc. is a classic family owned business. This little tidbit is included on page 56 of the August 1942 issue of Luggage & Leather Goods.
Display ad August 1942 "Luggage & Leather Goods," page 52
Mutterperl Scout Official
Raphael Mutterperl, Vice President of Sol Muttenperl, Inc., has been appointed senior district commissioner for Cachalot Council, Inc., Boy Scouts of America, in New Bedford, Mass. In his new capacity, Mr. Mutterperl will direct the reorganization of the council's commissioner staff. New commissioners, assistant and neighborhood commissioners are to be selected for all eight districts of the council. Mr. Mutterperl will assist in the selection of the men and in their training.
The Town & Country shoulder bag and the Satchel are featured in this full page ad in the July 1947 Handbags Illustrated, page 11.
Display ad "Handbag Buyer" June 1949, page 41.
Full page ad "Handbags and Fashion Accessories" February 1950, page 9
''Yes, you'll be seeing this bag! Watch for it this Spring. No. 5001: another noteworthy creation by Mutterperl.
Spring bags for daily use were highlighted on page 50 of the same February 1950 issue of "Handbags and Fashion Accessories."
Bags for the Subway Circuit Are Couture-Conscious Too
"OUTSIDE POCKET interest ranks high in high styling. Sol Mutterperl uses it for low cost selling, too, in this cleanly tailored shoulder bag of pig-grained plastic."
The HANDBAGS column of the same February 1950 issue of "Handbags and Fashion Accessories," page 71 announced the expansion of the manufacturing plant in New Bedford.
Sol Mutterperl Co. Expands Plant
The Sol Mutterperl Company's New Bedford plant, which operates under the name of Fairhaven Corporation, has absorbed the building directly adjacent to its present quarters at 358 Belleville Avenue. The total manufacturing area is now approximately eighty thousand square feet. The additional facilities will provide employment opportunities for at least one hundred more New Bedford workers, and will bring total employment well above four hundred.
In 1949 the company's production and employment record was approximately 50% up past previous years.
Full page ad February 1950 Handbags and Fashion Accessories, page 92
More people BUY...
Always a forward looking company, Mutterperl gazed 2 decades into the future for their New Years ad in the January 1954 "Handbags & Accessories."
In January 1955, the gazing was done with the assistance of a crystal ball! (Jan 1955 Handbags & accessories pg 7)
Handbags & Accessories October 1955, page 42
Accessory market round-up
"The "Girl Friend", a large vanity in plastic calf, alligator or patent is a good seller at Sol Mutterperl, It retails about $5. Bag has neat curved handle, oval tab top close and is moire lined. Inside pocket and attached change purse. Available in many colors." (Handbags & Accessories December 1955, page 34)
Glorious examples from 10 prominant makers illustrated the article "New textures give new faces to casual bags for fall" on pages 14-15 of the August 1956 issue of "Handbags & Accessories." Sytlemark's contribution:
"LIZAGATOR GRAINED plastic appears In portfolio bag with brief case lock. Plastic calf grain appears in boxes. Mutterperl, 330 5th Ave."
Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers
"Handbags & Accessories" August 1956, page 17, included an informative article on one of the archetypes of the US Handbag Industry, Sol Mutterperl, who served as the first president of the National Authority for the Ladies' Handbag Industry.
Know Your Officers
Sol Mutterperl, honorary president of the National Authority for the Ladies' Handbag Industry, is one of the pioneers of the industry and symbolizes its highest ideals and aspirations. Mr. Mutterperl is a humanitarian, a wise and sound businessman and an industry leader who carries the title, Dean of the Industry, with great dignity and graciousness.
Display ad June 1961 "Handbags & Accessories," page 59
Marc Resnick shared this history of his great-uncle Julius Resnick and the handbag firm in 2009 and provided a perviously unknown connetion to Mutterperl. "Our family is no longer involved with JR Handbags. JRJuliusResnick In fact, I think the company and brand have now been "absorbed". According to WWD archives, after the death of Julius Resnick in 1980, Julius Resnick, Inc. was acquired by handbag manufacturers Mutterperl Group, Ltd. in August 1986. In November 1992 the Mutterperl Group dissolved and the Julius Resnick brand was purchased by the British handbag conglomerate Hartstone Group PLC."
B00195: Stunning Stylemark Black and White tapestry bag, trimmed in shiny black vinyl. The bag is fully lined in black taffeta with a large open pocket whose front surface is formed of a large metal zip pocket. The interior is marked in gold lettering "Since 1901-Stylemark by Mutterperl Made in USA." Excellent condition inside and out with no signs of use. Measures 12 x 4 1/4 x 5 3/4 inches with an 11" solid vinyl handle. SOLD for $65 in 2002
B00003: Nifty Blue-Gray Stylemark box bag. The envelope flap latches with gold turn-style hardware. Its spotless navy taffeta interior is divided down the center by a gusset mounted metal zip pocket. The front section features a pristine navy coin purse, permanently mounted to the center divider. The rear section carries the following gold lettering: "Since 1901 Stylemark by Mutterperl Made in USA." Attractive double covered cord handles. Excellent condition inside and out. Measures 11 1/2 x 3 x 4 1/2 inches. SOLD for $35 in 2003