Representative: Edith J. Mayer
The July 1936 issue of Luggage & Leather Goods names Harry Magid as New President of Style Craft Bag Co. of Miami, Florida.
1954 Spring line
Style #333. Release your other Clutches — here's one in unbreakable Tenite (with gold-polished brass fittings) that will outsell them all! Stardust, Pearl, Pearldust or Shell finishes. $21.35 dz.
Petite Lucite (they call it Tenite) clutches were very popular for 1954. Note the simple flat prong latch similar to Wilardy. This bag came in "Stardust, Pearl, Pearldust and Shell finishes" and cost $21.35/doz wholesale.
Double compartmented, with an added center pocket, in unbreakable Tenite with gold-polished brass fitting
The Lucite handbag design in the same 4 colors, Stardust, Pearl, Pearldust and Shell and was called "Nutcracker Sweet". It sold for $35.65/doz wholesale.
July 1954 Handbags & accessories, page 17 carries this full page ad for OhioLeatherCompanyInc
Stylecraft developed many innovative designs using flexible vinyl. This example illustreated a story in the "Out of the BAg" column in the January 1955 issue of HAndbags & Accessories, page 44.
Novelties star at Stylecraft of Miami
"As relaxed and off-the-beaten-path as the life in Miami, are the spring handbags created and made there by Stylecraft of Miami. Most are designed with shoe coordination in mind but at the same time, they are smart novelties suitable for regular handbag department selling.
Clear vinyl is handled cleverly in large tote-types. Some are trimmed in straw braid, others have calf in new shoe colors. A smart vinyl is clear with colored under-water motifs laminated into the material. Pearlized calf is used in typical shoe bags but in unusual color combinations that stress two-tone ombres and contrast. Some in this group have colored leather applique. Styles run from boxes through vagabonds.
Straw fabrics are used for big basket bags of unusual shapes. Baskets are also done with lids of shoe fabric for coordination. Bags are all moderately priced with many in the $15 retail range. A special promotional item is the tote group to sell at $2.95. These are crochet mesh with wood or bead handles and pastel shell trim."
Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers