Location July 1947:
Society Hand Bag Co.
Display ad page 53 Handbags Illustrated July 1942.
Display ad "Handbag Buyer" June 1949, page 44
The "What's New in Handbags" column of the same issue included news about Society Hand Bag's Fall 1949 line. These styles retailed for $5 and $7.95.
"Kip strikingly tailored has extended body and flap outlined by golden banding and frame which is an original patented design. Lift lock fits into metal eyelet. Soft gussets make it roomy. Adjustable shoulder strap."
Disappearing Handles Add Intrigue To Kip and Calf in Popular Prices
"A three-way bag to fit all tastes in carrying methods is being shown by one popular-price house. The bag is a horizontal shape with covered frame and disappearing cut-out handles which pull up from their slots both front and back and when not in use descend beneath the level of the frame to turn the bag into a clutch model. Its medium size, however, is just large enough to tuck comfortably under the arm as well.