Location May 1930:
Rout, Rosenthal & Co., Inc.
Display ad page 64, March 1930 issue of Hand Bag Modes
Similar Display ad page 75, May 1930 issue of Luggage and Hand Bag Modes
Location August 1942:
Rout-Rosenthal & Co
Makers of LaFrance Handbags LaFranceHandbags
Easter styles for 1942 are introduced in the February 1942 Luggage & Leather Goods, page 42. Emphasis is on "Morale! . . . one of the most important words in our vocabulary today. What has it to do with the handbag department ? Plenty, we say! It's the gay novelties that lift many a spirit out of the doldrums. Handbags this season will play their part in adding color and life to even the most tailored costume."
"One of a group of sculptured cape bags from Rout-Rosenthal. This is in a modern square design and the plain deep "V" flap lends contrast. Available in black, brown, tan, red, navy and kelly. The initials not a part of the bag, are by Monocraft. This is from the Cornell line and retails for about $5."
February 1942 Luggage & Leather Goods, page 57
This story in the Handbg News column of the same issue, page 68, details the Cornell line for Spring 1942.
Colored Snakeskin by Cornell
"The Cornell handbag line being shown by Rout, Rosentnal & Co. includes a new group of colored snakeskin bags in large top handle and underarm styles. Lucite and gold, as well as covered locks are shown on many of the numbers. Novelty colors in the collection are green, red, beige, petunia and gray. Staples are black, brown and navy. Matching and contrasting linings are a special feature in this group which retails from $7.50 to $10."
As war production and supply restrictions took hold, home grown alternatives were sought and promoted in the handbag industry. This Rout-Rosenthal pouch exemplified the conversion of design to non-restricted materials as part of the editorial Cotton's In The Bag, by Virginia Jewel, Fashion Director of the Cotton-Textile Institute and National Cotton Council. (April 1942 Luggage & Leather Goods, page 36. 1942CottonSInTheBag
Entirely devoid of priorities materials! Cotton drawstring bag with multi-color circular all over embroidery. Has wide base and self handles. Retail $3. Rout Rosenthal.
Display ad August 1942 issue of "Luggage & Leather Goods," page 55
Post-War enthusiasm and innovation is clearly seen in the wonderful examples from Rout-Rosenthal's Fall 1947 line, illustrated in their full page ad in Handbags Illustrated for July 1947, page 21.
They exhibited at the Fashion Flair 1947FashionFair, June 12, 1947 at Madison Square Garden. "Handbags Illustrated" July 1947 page 56