Location February 1961:
Midas 0f Miami
The same 1961 issue describes the Spring 1961 line in further detail.
"Wicker straw baskets in white,
natural or black are gayly trimmed with leather, velvet and novelty ornaments by Midas of Florida, featured at Crown Originals, 347 Fifth Ave. Gold leather, which is sky-rocketing in importance for summer, gives a neat, tailored look to varying shapes of straw handbags. Velvet and satin, usually encrusted with shells or jewels, are seen in all the high-fashion shades for spring. All kinds of novelty decorations with a great deal of originality appear in the line. Some of the shapes shown are a dog house, a sewing basket, large squares, buckets and bread baskets. All of the trims are available on any of these shapes or in any of the three colors. Retail is from $15 to $50."