Location February 1950:

Fa-Cile Fasteners
John G. Treacy & Co.
250 East 43rd Street
New York 17, NY
MU 6-1250

Fa-cile Fasteners full page ad "Handbags and Fashion Accessories," February 1950, page 96.

Handbags with open and close gently, smoothly, easily . . . and handbags with Fa-Cile Fasteners are easy to sell!
No catches to break, no clasps to come loose, no unsightly closings to mar handbag design . . . that's why your customers like Fa-Cile Fasteners . . . they like the smartest-looking, smoothest-working handbags on the market!
SHOWN: A beautiful handbag by Deitsch Bros. DeitschBros, cleverly designed with a Fa-Cile Vanity Frame.

This ad for Fa-cite Fasteners features a FilmStarCreationsofHollywood leather handbag. The frame has no latch and stays closed by the spring action of the frame's hinges alone. This allows a sleek, unembellished appearence, ideal for Art Moderne sculptural bags. The full page ad appeared in the May 1955 issue of Handbags & Accessories, page 4.

An example of a bag with this style fastener.

B00129: Beige textured leather handbag by Filmstar Creations of Hollywood circa 1955. The curvaceous contours make an attractive architectural package! The frame is a spring style with no separate latch, and is entirely covered with rose beige satin. The satin interior lining is spotless and features one large open pocket labeled "Charles Originals Made by Filmstar." A separate fabric label reads "Filmstar Creations of Hollywood." The bag is in excellent unused condition with one slight abraded area (see detail.) Measures 9 x 3 1/2 x 7 1/2 inches with double 13 inch handle.

Sold for $85 in 2005 at The Bag Lady Emporium

Categories: Hardware