Location June 1949:
Display ad "Handbag Buyer" June 1949. page 34
The "What's New in Handbags" column on page 55 of the same "Handbag Buyer" June 1949 issue details Esskay's patchwork approach to alligator bags.
Pieced Alligator in New Styles
"Genuine alligator is skillfully pieced in trim designs to make this luxury skin accessible to a large customer potential who would ordinarily have to forego alligator bags at full-skin prices. Outstanding among the pieced models shown is a cylindrical vanity box with double handles and a special pocket inside tailored to hold a package of cigarettes in addition to regular mirror pocket and change purse. A leading cigarette firm is cooperating to provide dummy packages in each bag.
Display ad February 1950 issue of "Handbags and Fashion Accessories," page 74
Our spring line is a hit!
Showroom: 286 Fifth Ave.. N. Y. 1